The Elevator Pitch

Elevator Pitch.  Logline.  Single sentence synopsis.  They are not necessarily the same thing, but all boil down to one essential problem:  How to distill your 80,000+ word novel into a single sentence?  30 seconds.  140 characters.

Conferences are coming up (and many have already happened), do you have your elevator pitch ready?  No?  Why not?  Because it's impossible?

I always thought so, too.

I have a confession to make.  I never had one.  Not for one single conference I have ever attended.  Not for queries.  Not for unintentional run-ins with editors.  Not for Twitter.  If anyone asked what my book was about, I would say:  Well, it's the story of the fifth wife of Henry VIII told from the point of view of her best friend.  Yawn.  Good thing only my friends asked.  At least they pretend to be interested.

But lucky for me I now have a brilliant editor in Kendra Levin, and a few weeks ago she shared with me  some ideas for writing a logline.  She learned it herself at an SCBWI conference.  This is what she said:


--Try using "what if" statement.  As in, "What if an ordinary girl became the Queen of England?"


--Logline formula:  "After [inciting incident], a [character description, without name] must [primary action] or risk/while risking [stakes] in order to [end goal].


--The parts of the logline can be juggled around in an order that suits the statement/story


Using the formula and a few insightful suggestions from Kendra, I came up with the following logline/elevator pitch for GIRL IN A DIAMOND COLLAR:

When her best friend marries Henry VIII, a previously disregarded maid-in-waiting must learn to walk the fine line between secrets and treason, knowing her life and that of the Queen could be threatened by any wrong word spoken (and those left unsaid).

Still a bit wordy, perhaps.  But much more interesting.  I found that having a formula -- and thinking precisely about what is most important to the story -- helped me get over my fear of the single-sentence sales pitch.  This can then be tweaked to fit your needs more particularly -- add the character's name, the objective of the quest, etc.  Play with it.  Sure, it's not as fun as the 80,000 words, but for me it wasn't nearly as dire as I expected it to be.  

Good luck!  And if you want to, post your logline in a comment!  It will earn you another entry into the Prep Your Pages contest! (so will just commenting, of course).